Data Analytics & BI Services
Knowledge is Power Driven by Data
Delivering Experiences That Are Personal - Predictive – And Informed
Marketing Database Services
Data Analytics &
BI Services
Data-Driven
decision with AI
Data Strategy Services
Sofware Intergrations Services
Everything starts with data
Marketing Database Services and Software
Integration Solutions
While data may be a brand’s most valuable resource, like a precious metal it needs to be mined, extracted, cleaned, arranged, and crafted to unlock its true worth. This requires the deep expertise of our data strategists and engineers, along with a proven protocol.
We employ the talents of consummate data science professionals, supported by cutting-edge technology tools and platforms. Extracting these insights allows for the highest degree of customization and personalization for all subsequent marketing programs and initiatives. So, our clients can confidently focus marketing efforts on key consumer drivers.
Data Management
Our data management solutions enable your marketing efforts throughout the entire customer experience and provide a unified..
data layer to power successful marketing.
Aggregates all viable and relevant sources of data from our clients, vendors, and lists. Integrating data across all your marketing platforms and applications to deliver a connected and relevant consumer experience.
Data Acquisition
To collect key information, based on sets of brand-relevant criteria and variables, to help extend the potential customer base beyond ..
current expectations. .
We consolidate and process customer data and turn it into actionable insights, which are translated into customer strategies, targeted campaigns, and ongoing optimization.
Data Quality
Our digital strategists work to uncover the motivations, behaviors, and needs of your audience. To ensure that the data is fit for its..
intended marketing purpose. Our data team merge and purge, validate and verify.
Compile and catalogue demographic, psychographic, interest and attributes. All to achieve an immaculate customer database, optimized and prepped for maximum results, equipping our clients with the ability to make accurate decisions around their data marketing needs.
Data Analytics & BI
In a data-driven digital landscape, successful customer engagement has become a monumental challenge. Upward Digital Group Data analytics solution is built to deliver all aspects of data and analytics, campaign automation that optimizes efficiencies, lowers cost, more effective customer interactions achieving greater revenues and enhancing brand loyalty.
Upward Digital Group Analytics team is all about unlocking the most unique and compelling insights buried within the data to gain comprehensive data and intelligence for expanded audience segmentation, as well as data modeling and analytics to refine your outreach strategy.
Advanced Analytics to Drive Better Marketing Impact
Upward Digital Group strategy consultants and data scientists focus on advanced analytic methods and techniques, Machine Learning, leverage the latest predictive analytics, custom modeling, and segmentation techniques, by engaging skilled data scientists to support all your customer journey and analytics needs to deliver actionable results that drive business impact.
Optimize data-driven decisions with AI
Using Artificial Intelligence enabled and natural language processing to efficiently mine your data for insights, sentiment, and predictive intelligence to solve a broad suite of business challenges across the entire digital marketing ecosystem, for more effective campaigns and brand experiences.
Leverage the latest predictive analytics, custom modeling, machine learning and segmentation techniques by engaging skilled data scientists to support all your customer journey analytics needs. Our data science expertise spans a broad array of advanced analytic methods and approaches, to uncover emerging knowledge and measure your marketing impact.
Advanced Analytics to Drive Better Marketing Impact
Upward Digital Group strategy consultants and data scientists focus on advanced analytic methods and techniques, Machine Learning, leverage the latest predictive analytics, custom modeling, and segmentation techniques, by engaging skilled data scientists to support all your customer journey and analytics needs to deliver actionable results that drive business impact.
Optimize data-driven decisions with AI
Using Artificial Intelligence enabled and natural language processing to efficiently mine your data for insights, sentiment, and predictive intelligence to solve a broad suite of business challenges across the entire digital marketing ecosystem, for more effective campaigns and brand experiences.
Leverage the latest predictive analytics, custom modeling, machine learning and segmentation techniques by engaging skilled data scientists to support all your customer journey analytics needs. Our data science expertise spans a broad array of advanced analytic methods and approaches, to uncover emerging knowledge and measure your marketing impact.
Data Strategy Consulting Services
Designing Data-Driven Marketing Campaign
Upward Digital Group can develop a plan that is customized to your business, that will drive visits, generate leads, and grow market share. Through extensive research and analysis, our team of strategists creates a digital roadmap customized for your digital future. Our industry data strategists support brands with a broad suite of data strategy offerings across all aspects of data, including collection, storage, assembly, integration and analysis.
Data Analytics Consulting
Upward digital Group Data Analytics consulting services are aimed at providing a systematic and process driven approach to assessing current analytic…
assets and capabilities, with a timeline and a strategic focus across the following activities on assessment, recommendations, and a roadmap plan of sequenced initiatives over time.
Data Visualization
Our data visualization team specializes in dashboard design, data preparation, data storytelling, and measurement strategy. From visualizing creative performance..
to deliver effective analytics insights to bring trends, correlations, and outliers. We leverage our marketing and data expertise to deliver effective dashboards with the right KPIs for your business.
Media and Digital Analytics
With a wealth of channels, it can be difficult for brands to get a handle on the impact of each touchpoint along the customer journey. We help companies..
understand the effectiveness of their digital media, and how to optimize return on their marketing investments. We bring together data strategists and marketing technologists to design strategies to meet companies’ objectives.
Software Integrations that Will Support and Grow Your Business
Strategies That Include web – Marketing - System Integrations
Integrated Site and Strategy
A website supported by the right software integrations can boost your digital marketing efforts across the board, allowing you to make decisions powered by accurate data. The right software integrations help your website do more for your business.
Use Better Tools to Boost Efficiency
You need a partner who can help you choose the tools that quickly get results and meet your budgetary and technical requirements. Your workflow should get an upgrade from software integrations rather than cause you to reinvent your process to match a tool.
Integrated Site and Strategy
A website supported by the right software integrations can boost your digital marketing efforts across the board, allowing you to make decisions powered by accurate data. The right software integrations help your website do more for your business.
Trusted Platform Integrations
As new platforms are developed, the software integrations you use will likely change. In a rapidly shifting industry, our team of experienced web developers creates software integrations that last through trends, supporting your business for the long term.
Seamless integrations let you focus on the business
Keep data running between your business systems. We integrate all your essential systems with your website, so your business runs seamlessly. OUR SOFTWARE INTEGRATION EXPERIENCE INCLUDES: Working with eCommerce platforms, ERPs, and HR platforms
We are ready to help you
Get Started with Digital Experience Optimization
If you need help building a digital experience or are looking for a partner to support your web or digital marketing needs, let’s talk. To Speak with one of our digital media specialists about your project. Please fill out the Questionnaire below. We will get back to you within 48 hours.
Strategies that Transform Your Digital Ecosystem
Your Solution for Keeping up With Marketing Technology
To be successful, you need to consider all components of your digital footprint, make decisions grounded in data, and build your plan around user intent and needs. From developing websites and apps, to constructing and managing databases, to providing marketing intelligence, data asset management and automated program execution, we have in-depth capabilities to build and manage your entire digital infrastructure.
To connect with one of our Data analyst experts fill out the form above.