SMM Services
PPC Services
SEO Services
Email Marketing Services
Content Marketing Services.
Executing and Optimizing Multi-Channel Campaigns
A consistent and creative digital marketing strategy is essential to the online success of any organization. We create digital solutions that drive traffic and conversions. Through content marketing, email marketing and automation, SEO, PPC, and more, our team develops custom strategies that grow your business. We tailor our services, no matter the business size, to a wide range of clients in many different industries
Our Capabilities
Social Media Management Services (SMM)
Take your Social Media Marketing to the Next Level
It’s hard to keep up with multiple accounts at once. Between Facebook, Instagram, LinkedIn, and many other up-and-coming social media websites, engaging with your audience on all your accounts can be overwhelming. Upward Digital Group can manage all your accounts and keeping your brand consistent across your accounts.
From engaging with customer comments to achieving long term marketing goals by publishing unique and original content, our experienced team at Upward Digital Group are equipped with the knowledge and resources needed to manage your social media presence the right way.
Social Media Management Services (SMM)
Take your Social Media Marketing to the Next Level
It’s hard to keep up with multiple accounts at once. Between Facebook, Instagram, LinkedIn, and many other up-and-coming social media websites, engaging with your audience on all your accounts can be overwhelming. Upward Digital Group can manage all your accounts and keeping your brand consistent across your accounts.
From engaging with customer comments to achieving long term marketing goals by publishing unique and original content, our experienced team at Upward Digital Group are equipped with the knowledge and resources needed to manage your social media presence the right way.
Choosing the right social media platforms
Social media platforms are not always one-size-fits-all. Upward Digital can help your company choose which platforms are the best for your business. Our social media managers at Upward Digital Group will help increase and improve your company’s reach and online presence.
Content Strategy
Upward Digital Group research and analysis of your current content reception, target audience, and content-specific goals and objectives will help you set plans for the distribution.
Video Marketing
At Upward Digital we can create video content to market your product to your target audience. This strategy keeps your audience engaged with your brand in a way that is simple and easy to digest.
Social Audits
We will take a comprehensive look at your networks, determine areas of improvement, and offer advice on what actions we should take. Posting Frequency, content, engagement, and followers Count to name a few.
Social Media Paid Advertising
The analytics you receive make it clear for you to see how your marketing dollars are being spent. Our graphics design team designs ads, landing pages, and other asset that communicate your brand.
Paid Advertising | Pay Per Click Services (PPC)
Management you can Trust
We manage your pay per click advertising campaigns to achieve the lowest cost per click possible. Leave it to our team of PPC experts to generate more conversions and sales for your business. This way nothing slips through the cracks or is incorrectly applied to your campaign that may decrease performance.
PPC Campaign Process
How We Promote Content
We Offer Twelve Types of PPC Advertising to Grow Your Business by leveraging multiple channels to drive qualified traffic that translates into profits.
Once we understand your customers more, we will help you determine which route you should go with paid per click advertising. This is not a “one size fits all”, every business is unique and different. We offer twelve types of Paid Advertising to grow your business included Pinterest, Amazon, Walmart, and Target Marketplace.
Search Engine Ads
The most common type of ads. These ads are text ads that appear on the top and bottom of google / other search engine results.
Display Ads
These are display ads that appear on Search engine partner websites. These ads typically include an image with text.
Social Media Ads
Social media ads appear on a variety of social networks. These ads should be mobile optimized. They typically have better engagement.
Remarketing Ads
Remarketing Ads that are shown again to previous website visitors. These are a pillar for most PPC campaigns.
Google Shopping
These ads appear in the carousel above Google’s search results. Users can see the price and product before clicking on to your website.
Local Service Ads
Google’s Most exclusive type of advertising. Offered to Plumbers, HVAC’s, Locksmith’s, Electricians and more.
Gmail Promotions
With Gmail sponsored promotions you can reach users directly in their inbox. These ads appear at the top of their inbox.
Instream Ads
Whether it is full-screen, non-skippable or sidebar ads, on YouTube video.
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Email Marketing Strategy and Audits
Our teams review and analyze data gathered from this investigation to provide recommendations to help you increase leads and conversions which will help you maximize your ROI.
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Email Message Creation
We have a team of graphic designers, copywriters, and email specialists that will build creative elements and templates for your email campaigns. We email marketing best practices to optimize for open-rates, click-through rates, and conversions.
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Automated Workflows and Drip Campaigns
We create targeted automated email campaigns based on behavior and where your prospects are in the sales cycle to promote your brand and send the right message to the right users at the right time.
Email Marketing Services
Reach the Right Customers at the Right time
Automated email campaigns are a great way to boost sales and brand awareness. Upward Digital Group email marketing and automation team will Craft a winning strategy that is based on your user’s needs and behaviors.
Search Engine Optimization Services (SEO)
Grow your Business with Highly Targeted Organic Traffic
Upward Digital Group is a team of data driven, conversion increasing, search engine professionals. We focus on an optimization plan that starts with a site audit. This checks things like you’re on-page SEO, meta tags, Google maps online visibility and more.
Our team of professional copywriters executes your content marketing plan to create blogs and on-page content based on keywords that your customers are searching for.
Measurement and Analysis
Make smarter decisions for your business
We continually track, and measure data for ongoing optimization and ROI growth. Our digital marketing campaigns are created to target your audience, we use channel specific data to analyze KPIs performance, then integrate this data with third-party reporting tools to measure separate channel performance together.
We want to understand where your money is going each month and how it’s benefitting your firm. We send monthly PPC and SEO reports that ensure our clients know how their marketing campaigns are performing.
Our team transforms this data into two things; insights to increase performance and comprehensive analytics reports. We also use this information to identify potential changes to your strategy, ensuring top performance and results.
We are ready to help you
Get Started with Digital Experience Optimization
If you need help building a digital experience or are looking for a partner to support your web or digital marketing needs, let’s talk. To Speak with one of our digital media specialists about your project. Please fill out the Questionnaire below. We will get back to you within 48 hours.
Content Marketing Services
Content writing that connects and converts
Content is meant to deliver value to your audience Having a comprehensive content marketing strategy is critical. Whether your goal is increasing visibility or driving traffic to your brand. Great content starts with a strategy that is aligned with your business goals and focused on the needs of your audience.
Our team of copywriters are experts at writing and distributing valuable content on a consistent basis to attract a clearly defined audience. Cultivates customer relationships, drives relevant traffic, and generates leads.
We provide custom Reports and Analytics to continuously monitor and track your Digital marketing Strategy. Through this, we make data-driven decisions that build upon your plan and ensure ongoing success.